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Bruvet Coffee® - Branding
We were ecstatic when Kailash (Founder) approached us with this one-of-a-kind disposable pour over system for freshly roasted coffee from the hills of Chikmagalur.
We provided him with a complete A-Z branding solution that included the name, logo, colours, packaging, marketing collaterals... the works.
The ‘U’ in the logo has a little spout at its right end that pours into the ‘V’ which represents a pour-over coffee filter, all set against a slate grey backdrop with a classy serif typeface in bronze. And, as a self-proclaimed coffee connoisseur, I would strongly advise you to try it!
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Single-use pour over bags was introduced in India. So, for the packaging, we used an isometric diagram of the brewing method as the hero graphic, with a highly detailed and sizeable instructional diagram at the back.