Fighter Style Guide
Our collaboration with Viacom 18 and Marflix on the development of a style guide for 'Fighter' ignited a spark of excitement within our creative team. The prospect of associating our craft with esteemed talents such as Hritik Roshan and Deepika Padukone fueled our enthusiasm from the outset. Drawing from our collective experience in crafting style guides and designing ranges, notably our contributions to A47 for the Indian Air Force, this project presented a unique convergence of our passions.
Despite the limited insights into the movie's plot, our vision remained steadfast: to encapsulate a resolute military aesthetic. We endeavored to instill in the wearer/user the essence of an Air Force pilot, a figure synonymous with valor and distinction. To this end, our focus centered on meticulously crafting badges inspired by aviation lore and the characters portrayed in the film, along with their iconic call signs.
In our design exploration, we juxtaposed bold graphics and patterns with an industrial edge, infusing a hint of urban flair for good measure. As the film debuted and our esteemed partners unveiled their respective offerings, our own range under the esteemed banner of A47 received resounding acclaim, marking a significant milestone in our creative journey.
While I've shared but a glimpse of our designs here, I wholeheartedly recommend exploring the entirety of our collection. I’m just so proud of our team at A47 and BWO for what they’ve accomplished with this project. It has been a privilege to contribute to this project, and its success stands as a testament to our unwavering commitment to innovation and excellence in design.