As a huge space nerd, being given the opportunity to lead a team to design official ISRO merchandise was an honour and a privilege. And we totally nailed it! ISRO was the first state-owned entity to venture into consumer products. The challenges were to make the product aspirational, current, and, most importantly, honest and true to ISRO’s organizational integrity. My Personal favourite are the posters we developed. check out the entire collection at A47.