A classic comic book we all grew up with, re-imagined by an excellent director as a film for Netflix based in 1960’s India… make a style guide. No Pressure.
Now, after the movie has released, with sooo many products on shelves, I think we did alright :-)
Black White Orange & Netflix only started working together recently. & while I’m very confident of our creative team and its output. I have to be super thankful to Netflix for trusting us with the creation of the style guide for The Archies.
The entire process started in early 2022. We didn’t really know the plot of the film (we had a rough idea though), we couldn’t use any of the comic book art and the artwork had to have a 50’s aesthetic.
But what we did have was pictures from the set, which as you would expect from Zoya Akhtar, looked fantastic! Some really neat artwork created by the art department for the movie & the iconic ‘Archies’ logo.
We based our designs on four themes, The Archies Band, Varsity, Horticulture & logo play. We were told these themes were important in the movie. And that was enough…
