ARCHIES X MAYBELLINE
Well, I’ll keep it short. We love working with Netflix and the style guide for the Archies turned out great! A licensing deal was struck with the make up power house Maybelline! and so, fresh of completing the style guide our merry band of designers put on their metophoric eye shadows and got to work on this fantastic collaboration.
The Maybelline team had never customised packaging to this degree in India before, so this was a first for them too. and being a giant conglomerate, a lot of the products are made in different countries, so the archies range had to be designed in such a way that the graphic had to be made in such a way that it could be modified in India but it should compromise the pre packaged structure that its imported with.
There were several GWPs made for purchases totaling to different price points. They all turned out to be so cool! I’ve only shared a couple here, but our team made so stunning freebies.
& then there were Gifts With Purchases or GWPs
